70% of marketers are shifting budgets to spend on original content in 2015.
At Social Sweet Spot, we know that great content marketing not only helps companies convey their expertise through the written word, but it can also accomplish a wide range of goals. Whether those goals involve lead generation, talent acquisition, or brand awareness, the possibilities are nearly endless. Storytelling is the best way to build relationships with audiences and make them care about your brand. Our top-notch, 100% original, SEO optimized content creation will showcase your company's expertise and industry leadership, drive website traffic and engagement, and convert visitors into leads for your organization.
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CONTENT MARKETING STRATEGY
Let’s go on a journey back in time. Not far back, but far enough to when digital technology was fresh and new; added fun and functionality to our lives; and for the most part held visions of something exciting with endless possibilities – A time when concerns about invasion of privacy were non-existent. I would[…]
The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, companies (and recruiters alike) have learned from their past experiences in digital marketing and are quickly realizing that the long-lasting Google-loving key to getting noticed and appreciated online, is through original,[…]
“I’m a part of this huge revolution. We realized, everybody is going to have a computer in the home but nobody in the outside world believes us” -Steve Wozniak, Apple Computer, 1976 —- “The knee-jerk reaction of conventional people is to elbow aside what they see as disruptive forces.” -Michael Moritz, Venture Capitalist, Sequoia Capitol[…]
You’re an Idiot. And I mean that in the most motivational way… Because if you haven’t considered posting to Twitter during the Super Bowl with one or all of the following Hashtags: #SuperBowl #SB49 #SuperBowlXLIX you are missing out on one of the most incredible opportunities on the planet to reach outrageous numbers of people[…]
Right now most businesses are “working social media” – Social Displays get social media WORKING FOR YOU Social Displays do this by connecting the REAL WORLD, from your venue, directly to your online social media world along with that of your actual AND potential customers Social Displays are a PHYSICAL / REAL screen that is[…]
Sometimes the small guys say the most ORIGINAL things And the big guys say all the SAME things. #ThinkingOutLoud Most of us recognize that social media has greatly impacted our lives. The most often discussed points are: the collection and use of valuable societal data the rise of trolls (aka invaders of privacy, bullies,[…]
I check the news every night, day, and morning on Twitter (yes, in that order). You may know why, and if you don’t, you should… it’s because Twitter is a blazing fast information path. For business these days, being on top of what is going on around the world, and the potential of breaking[…]
Superman is powerful. Superman is intelligent. Superman is successful. Superman is attractive. Superman is famous…for all the right reasons. Superman is our ideal. BUT Have you considered that Superman is honest; Superman is just; Superman is loyal; Superman is giving, Superman is caring, kind, and compassionate? In the original episode, when Superman[…]
In these digital times information moves fast, trends move faster, and boredom is a online marketer’s biggest enemy. As the Selfie trend becomes old news, the Photobomb is holding strong. Why? And how can you use them for brand marketing? In my 10+ years of online / offline marketing, I have continually found myself using[…]
Time is moving in on your Wedding Day. You have planned your dream wedding since you were 4. It has evolved with time and you are going to make sure that it will truly represent the essence of you – a creation of every year of your life, and now down to the day. Your[…]