The Internet’s Evolution to Authenticity; SEO vs Content Marketing

  The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, companies (and recruiters alike) have learned from their past experiences in digital marketing and are quickly realizing that the long-lasting Google-loving key to getting noticed and appreciated online, is through original, Read more about The Internet’s Evolution to Authenticity; SEO vs Content Marketing[…]

…Because If You Are Not on Twitter Hashtagging During the Super Bowl …Well…

You’re an Idiot. And I mean that in the most motivational way… Because if you haven’t considered posting to Twitter during the Super Bowl with one or all of the following Hashtags: #SuperBowl #SB49 #SuperBowlXLIX‪ you are missing out on one of the most incredible opportunities on the planet to reach outrageous numbers of people Read more about …Because If You Are Not on Twitter Hashtagging During the Super Bowl …Well…[…]

Social Marketing 101 – Case Study @Uber_Sydney – DONT RAISE PRICES DURING A HOSTAGE SITUATION

I check the news every night, day, and morning on Twitter (yes, in that order). You may know why, and if you don’t, you should… it’s because Twitter is a blazing fast information path.   For business these days, being on top of what is going on around the world, and the potential of breaking Read more about Social Marketing 101 – Case Study @Uber_Sydney – DONT RAISE PRICES DURING A HOSTAGE SITUATION[…]

Why We All Can Be, and Need to Be, a Social Superman

Superman is powerful. Superman is intelligent. Superman is successful. Superman is attractive. Superman is famous…for all the right reasons. Superman is our ideal.   BUT   Have you considered that Superman is honest; Superman is just; Superman is loyal; Superman is giving, Superman is caring, kind, and compassionate?   In the original episode, when Superman Read more about Why We All Can Be, and Need to Be, a Social Superman[…]

The Photobomb vs The Selfie – How to use The Photobomb for Your Brand Marketing

In these digital times information moves fast, trends move faster, and boredom is a online marketer’s biggest enemy. As the Selfie trend becomes old news, the Photobomb is holding strong. Why? And how can you use them for brand marketing? In my 10+ years of online / offline marketing, I have continually found myself using Read more about The Photobomb vs The Selfie – How to use The Photobomb for Your Brand Marketing[…]

Social Displays at Events – The Billion Dollar Idea

I have been a huge advocate of social displays at events for many years. The benefits of using social displays at your event FAR outweigh the issues.Yet social display technology is still very new technology…so there are issues that need to be considered and addressed. Here are some things to consider when choosing a social Read more about Social Displays at Events – The Billion Dollar Idea[…]