Archive Monthly Archives: November 2014

Why We All Can Be, and Need to Be, a Social Superman


Superman is powerful. Superman is intelligent. Superman is successful.

Superman is attractive. Superman is famous…for all the right reasons.

Superman is our ideal.




Have you considered that

Superman is honest; Superman is just; Superman is loyal; Superman is giving,

Superman is caring, kind, and compassionate?


In the original episode, when Superman comes to earth, He explains:

“Superbeings on Krypton were

designed to represent the human race at its ultimate peak of perfect development.”


And here’s the thing…

If we are not living up to our ideal,

while STRONGLY encouraging those around us to do the same…

then we are not living up to the full POWER of our POTENTIAL as the human race.

And we are ripping off ourselves, and the future of our planet and race.

It is your CHOICE to live as a Social Superman or a Social Superbully.

And with that choice you choose to allow life to flourish,

OR you choose omnicide…aka suicide.



The power of positive thinking is a good thing. And truly, it shouldn’t be put on a leash. However, when any ideal moves into the position of addiction? Then it is time to re-configure our priorities; especially as a society.


TIP: Thoughts (and “prayers”) do not equal action.


I have seen the positive thinking phenomenon literally go from being a person who shines bright and shares positive “energy” to those that bulldoze others out of their life so as not to “dirty their personal karma” as they are in hot pursuit of the holy grail of opportunity and success. Too often this means that those suffering from a serious issue, are left to face, not only the issue by themselves, but the shunning of those that believe “they who suffer” are living with the “Black Plague” of the soul.


The consequence of this “karma addiction” is leading to a society that no longer sees the need to “help one’s neighbor, friend, or family member” but rather chooses to shut-down their peripheral emotional vision and gain their “positive giver image” through an emotionally-detached, karma-safe 3rd party charity.


Here’s the problem with that thinking – the desire to keep a clean positive karma radius is creating a devastated localized society around you. And that isn’t good for anybody.


Now back to Superman. Here’s a guy who truly has some strong positive karma; perhaps the MOST positive karma achievable. Yet, he’s a guy who flies high and drops everything to help the most needy form of life RIGHT below him. You don’t see Superman flying to the other side of the planet when there is a major issue going on right next door to the Daily Planet where Clark Kent works. Superman never turns away from a human that is suffering of “negative karma”; Superman always focuses squarely on the issue and becomes determined to correct it. In the process, Superman offers those suffering the most awesome gift – freedom from a spiraling out-of-control negative life-force…and a return to the possibility of a positive life flow. I’d say Superman has got his priorities straight, with a healthy regard for his local community; And it does seem that Superman’s biggest priority is to take out the comic world’s Supervillians, aka bullies, of all sorts.


With the inception of the internet, our real world expanded into an unruly off-reality online universe – where suddenly laws, ethics, morals no longer exert boundaries. And worse yet, the façade for traveling this universe, can be 100% anonymous by choice – allowing each individual to easily live a completely double life – Superman facade in the real; anonymous Supervillian online. The result is the rise of the Social Superbully – super-gossip, slanderer, privacy-invader, stalker, hacker, thief, porn-addict, child sex trafficker, terrorist, and on and on.


With the inception of social media, our “local community” expanded around the world and so did access to our personal domain for every Social Superbully imaginable; with the inception of social media, came the explosion of unbridled bullies and unrestrained bullying by potentially 100% anonymous stalkers. And worse yet, these Superbullies, also have access to OUR CHILDREN’S personal domain – with our children’s social awareness being the equivalent of social kryptonite.


With the rise of both the internet and social media, EVERY CHOICE by ANY online user AROUND THE WORLD has become the SOCIAL RESPONSIBILITY of ALL. Therefore, it is our duty, as a civil society, to become Social Supermen – Whereby each of us must monitor ourselves, our social neighborhoods, and EVERY child’s social neighborhood – reminding and influencing EACH individual in our “local community” to do right by society…and each other.


Being a Social Superman is vital to the advancement, and survival, of the human race. Superman is the quintessential superhero, and one of the reasons is because of his dynamic and abundant powers. How can we translate Superman’s superpowers into a beginning strategy for us as Social Supermen?



It takes strength to stand up for what is right and perhaps sacrifice surface desires for truth, respect, and justice. Even with Superman’s super-body-strength, when he takes a hit, it still hurts. Yet, Superman doesn’t back down even when faced with kryptonite; It may weaken him but it always seems to strengthen his resolve.



It has been our destiny as human beings to evolve into intelligent, thinking, advanced creatures. Yet, with the inception of the internet and social media, it seems that we have fallen “back-word” allowing our lower functioning instinctual drives to take over logical rational thought and a desire to reach higher ideals and superior potential. A Social Superman is smarter than a Social Superbully. Most Superbullies are narcissists and believe they can outsmart everyone but that swings in the Social Superman’s favor. That may mean you will need to organize a crowd of like-minded Social Supermen and become a dominant force online OR “speak softly, and carry a big stick”. The point is that you, as a rational, thinking, caring Social Superman ARE ALREADY SUPERIOR to the instinct driven animal that is the Social Superbully.



As humans, we have evolved. We have the ability to embrace our 6th senses.

In other words…Think out-side-the-box and TRUST YOUR GUT.

If “something” is telling you to BEWARE…

If something sounds bad…

If something feels bad…


Listen, feel, TRUST yourself, evaluate proper action, and ACTIVATE proper response.



We have come into a NEW AGE. We have “ARRIVED” in the age of stunning technology which grants us opportunities to thrive as never before possible. This is the age of high-functioning technology that has LITERALLY given us the ability to BECOME SUPERMAN using bionic limbs, eyes, and brains. At some point these technological advancements will out-perform our own flesh making us super-naturally durable beings.

But with these advancements we have the higher calling of protecting our humanity as well. Superman would not be our ideal without his super-sense of compassion, caring, and kindness. These very traits lift Superman to a place far superior to the Supervillians / Superbullies he continually triumphs over. With the arrival of this NEW AGE…our lives of privacy, innocence and bliss are gone…even for our youngest children. We must teach them that Super-Social-Durability means overcoming the cruel voice and actions of all-types of Superbullies; it means you survive to see yourself, and other Social Supermen, triumph over them all.



With the inception of the internet and social media, your voice can be heard around the world. One no longer needs to rely on the “media” to be heard. Make it your duty to use all that is at your fingertips for the good of all society.



With the inception of the internet and social media, information flies at the speed of light. Social Superbullies understood the power of online speed for their destructive purposes (ex. computer viruses) faster than Social Supermen have embraced it for good. BUT Social Supermen are coming back strong with such campaigns on Twitter like #YesAllWomen and #NoMore. Follow, learn, and ACTIVATE your own.


TIP: Do you want to achieve NATIONAL media attention in less than ONE MINUTE? Try this – Have a Twitter account; Pick a powerful, easy to remember Hashtag; Contact 250 [Social Supermen] Twitter accounts; Request that ALL 250 Twitter accounts use your hashtag at the SAME EXACT TIME on the SAME DAY (for example, 6:01pm on Sunday night); Your hashtag WILL TREND and WILL GET national media’s attention.



With these truths it is your social duty to take action.

Humans were never created to sleep, we were created to soar.

Social Supermen

Let’s reach for the stars as Social Supermen. Let’s choose to achieve the “ultimate peak of perfect development” defined for humans by the race of Supermen from Krypton; Let’s not chose the depths of destruction defined by the Supervillians…or the Social Superbullies.

The Photobomb vs The Selfie – How to use The Photobomb for Your Brand Marketing

Timing is Everything

In these digital times information moves fast, trends move faster, and boredom is a online marketer’s biggest enemy. As the Selfie trend becomes old news, the Photobomb is holding strong. Why? And how can you use them for brand marketing?

In my 10+ years of online / offline marketing, I have continually found myself using TV as a historical gage for social marketing. Until social media and gaming came along, TV was the medium that created the other “family” that viewers craved. For my analogies between online marketing and TV, I pull from TV’s history as a whole, and rarely focus on the use of TV advertising. The psychology behind proper online marketing is much more similar, I find, to how audiences relate to their favorite TV shows rather than the advertising that is pushed at them; TV shows draw a “following” by appealing to what the viewer wants and likes not what the brand expects and wants them to like. Favorite TV shows stick with us for a lifetime, they define a time period in our lives – Why? – Because they became the extended friends and family that may or may not have been there for us. We don’t remember each episode but we always remember how the show made us feel – liked, accepted, understood, scared, excited, justified, intrigued – but most of all, our favorite TV shows made us feel like we were part of something we could always count on. Like they said on Batman, “SEE YA NEXT WEEK SAME BAT TIME SAME BAT STATION!” – and there we were…

[TIP: Consider programming your Tweeting / Facebook / YouTube / social etc. strategy to a schedule: same topic, same day, same time]

Here’s the thing about the Photobomb vs the Selfie – The Photobomb is the equivalent of America’s Funniest Home Videos, one of the longest running primetime entertainment shows on television. The Selfie is more like that show that didn’t make it past the pilot episode because the creators forgot they had an audience, not a mirror in front of them. In other words, The Photobomb, like AFV, keeps us coming back to take another look because of its twist on what is expected and the satisfaction of recognizing it; Where the Selfie (after one year of constant bombardment by everyone and anyone) is COMPLETELY PREDICTABLE.

This may seem to contradict my initial recommendation of keeping social to a predictable schedule but it is perhaps the truth about Americans – they love controlled observations of the bizarre and weird. This goes way back to the first days of the traveling circus and the circus freaks’ sideshow – Americans were not, and have never been, comfortable walking down the street or living next door to an oddity, but they are more than willing to PAY to STARE at it within a controlled environment.

The Photobomb (and AFV) works much on the same principle. Here are some descriptions of The Photobomb and ways your Brand can incorporate them into it’s marketing:

The ‘Breaking Vanity’

Selfies are vanity; Photobombs are freedom from their insanity. In other words, breaking up someone’s “self love obsession” is offering much needed comic RELIEF in the over-populated world of the insanely vain SELIFIES.

Kim Kardashian

BRANDING…”Win a trip to Hollywood to see one of the World’s Natural Wonders”

The ‘Where’s Waldo’

We all like games as proven by the billion dollar gaming industry. And when a Selfie is taken, and something unexpected and hard to find appears, then the real game begins. Most of us get tired of seeing the same poser over and over, we would rather spend time seeking out the surprise…winning the prize and praise of our intellectual brain.

Where's Waldo

BRANDING…”Find his friend and Uber will pick you for FREE!”

The ‘Classic Crasher’

What can I say, Photobombing is FUN. It seems to bring out the kid in all of us and anything that can make the most conservative or untouchable societal icons break character, will be seen as downright magical in the eyes of the public. Why? Because suddenly, we realize, they are relatable, they like to laugh and have fun just like us. And anything magical that seems attainable…is ALWAYS good marketing – just ask Disney.

Classic Crasher

BRANDING…”Welcome Home. –”

The ‘Creative Catch’

There is something absolutely mesmerizing about an accident that becomes beautiful – our mind wants to see it again and again. Im not sure who came up with the first transposition of a creature caught on a human body but now none of us can get enough. I am surprised that Aquariums or Zoos have not already gone down this path for promotions.

Creative Catch

BRANDING…”’The City Aquarium’ where you become one with the sea.”

The ‘History is Made’

When words just cant describe how amazing it was, a photo will. UFO’s, if you think about it, are the original Photobombers. Images of UFO’s go back as far as drawings on cave walls. There is just something about catching proof of what else is going on in the world, that we may have seen, but others need visual PROOF of it to be convinced.

History Made

BRANDING …”See things on ‘The Classic Cruise Ship’ that you will miss if you stay on land.”

The ‘Timing-is-Everything’

When you do catch that completely unexpected Selfie moment, you have basically struck photo gold. How many times have we seen the photo below, and never cease to come up with another way to apply the comedic scenario.

Timing Babies

BRANDING …the possibilities are endless

The ‘Reality Show’

Life happens but usually it happens so fast our real-time brain will blank it out. Photos freeze a moment in time – Photobombs make the unseen seen. There are multiple ways to use this to promote your Brand because nothing says “YOU NEED THIS” quite like reality that was once unseen…

Reality Show

BRANDING …”When life throws you a hardball, call ‘The Lawyer’”

The ‘Creeper’

[NOTE – NOT RECOMMENDED FOR MARKETING YOUR BRAND unless you are a porn site…or Miley Cyrus…]

While sex does sell…there are just some “visuals” that a Brand NEVER wants connected to its image, no matter how edgy your Brand may be…The Creeper Photobomb is one of them…

The Creeper

BRANDING …NO, NO…NEVER appropriate for any Brand.

Then there is always the possibility of…

The ‘Battle-of-the-Brands’

One power Brand Photobombing the other…

GEICO PhotoBomb on AFLAC