You’re an Idiot.
And I mean that in the most motivational way…
Because if you haven’t considered posting to Twitter during the Super Bowl with one or all of the following Hashtags:
you are missing out on one of the most incredible opportunities on the planet to reach outrageous numbers of people for free…
AND CHECK THIS ->
Following the 2013 Super Bowl, Twitter’s blog
stated that there were 24.1 million Tweets
about the game and halftime show
(this leaves aside the ads, which also heavily
favored the platform during the game).
BUT HERE’S THE BIG MESSAGE ->
When those who can afford to promote their brand on TV during such a prolific event have to pay upwards of 4.5 million dollars for 30 seconds to do so, and yet you can just spend some of your “time” using a hashtag via your brand’s Twitter account (and potentially reach even more people than those actually watching the TV) – You have to agree, missing that opportunity is amongst one of the most unintelligent business moves you’re going to ever make.
BUT YOU MAY BE THINKING ->
Twitter ONLY has 255 Million active users vs Facebooks’ 1.28 Billion?
YET THERE’S A VERY BIG POINT EVERYONE IS MISSING WHEN THEY CONSIDER THESE STATS->
Facebook is a CLOSED platform whereas Twitter is OPEN. In other words, people do not even need to be a USER of Twitter (aka have an account) to read your posts on Twitter. They do on Facebook. That means that even though the official user number on Twitter is 255 Million, billions can still go read what is being posted, without even being signed onto Twitter. Comprende?
HOT POINT ->
Even more importantly, people do not have to even follow your account on Twitter, to see what you are posting using a Hashtag. All they have to do is follow the Hashtag. Get it? So using the [Hashtag] #SuperBowl during the Super Bowl puts you and your brand in front of potentially billions of people, many of whom can’t even WATCH the actual Super Bowl on TV (aka those on the other side of the planet).
ANOTHER HOT POINT ->
…and did I mention all of this is for FREE. Ok, point made.
THE CATCH ->
Now you know there has got to be some catch to all this “wonderful-ness”. And you are right, sort-of. With the mass numbers of people posting during the Super Bowl and using the above-mentioned Hashtags, you can imagine that Twitter will siphon out some of those posts. Yours may or may not be one of them. It is also easy for your post to get lost in the sheer masses, but if you make it poignant, creative, intelligent, or appropriately humorous, you raise your odds substantially. You are playing in one of the biggest brand lotteries in the world…for free…are you really going to consider NOT playing?
ANOTHER CATCH ->
Time is ticking on this idea…especially the “free” part. As I write, and as the 49th Super Bowl is being played, I can only imagine that the ability to do what I have just told you to do is actively being evaluated for it’s monetary value. In the end, everything is ALWAYS about how to make money for the promotional super power, in this case…The Super Bowl.
Heck, it ain’t called SUPER for nothing.