I have been seriously following many of the Social Media “Gurus” “Experts” “Bigs” (now to be referred to as the Social Media BIGS) for the last year or so.

Can I be honest here?

I am a little gal in your big big social media world. I am little Miss SocialSweetSpot. At first I revered the SM BIGS knowledge and experience and CLIENTS…And, I was awed by your 10K+ followers, your beautiful websites, your speaking engagements and endless blogs…

But then I started thinking, man, these Social Media BIGS seem to spend more time on their own marketing than their clients. I put my clients first and found I didn’t have enough time and money in my day to do it for myself and my clients…

And then I found out about the “secret world” of outsourcing…

And then I started really following you Social Media BIGS on Twitter…

Here is the best thing about Twitter in my small time social media opinion…

I can compare you Social Media BIGS to each other within minutes.

And BIGS, you ALL are saying the same things, doing the same things, quoting the same articles, and boring the same people all at the same time.

Where’s the innovation? Are you all to BIG, and afraid of a legal slam, that you refuse to try something new? Sigh, sadly you have lost my respect. Gone are the BIGS of the advertising world that took crazy risks and threw a really attention-getting ad into their portfolio mix for their clients. They came up with those fabulous commercials that weren’t even allowed to be played on TV and that they would slip into the public forum via the Addy Awards TV presentations. I watched that awards show every year just to see the irreverent commercials – the ones that lit my creative brain on fire – that drove me to rethink and make the ad that was socially acceptable yet still cutting edge and attention-getting for my clients. Those daring innovators had all my awe and respect.

I follow you Social Media BIGS to see how you are going to surprise me, shock me, amaze me with your new thoughts, knowledge, wisdom…

yet day after day…I get Nada.

If social media is on the cutting edge of innovation in society, shouldn’t those at the top be the stellar examples of innovative thinking? I am starting to assume that you Social Media BIGS are really just techies that caught a wave that the creative thinkers couldn’t catch as quickly. PLEASE, tell me something new, show me how to shock and amaze my clients with some way to get the attention of their followers that isn’t being done by all those in their industry.

If I can’t get it from the Social Media BIGS, I may have to do it myself…Please BIGS, come back to the American way and be an innovator…boredom is not your friend…stable though it might be.

INNOVATION RULES in Social Media.

PS. Blog written 100% by Miss SocialSweetSpot, no outsourcing needed