I just got these great stats on Event Social Media from PR Newswire:
“Following a 2010 benchmark survey, new data shows that the percentage of marketers using social media in their exhibition programs increased by nearly 90 percent.
Eight out of ten marketers say their companies are currently using social media for a variety of purposes, including exhibit marketing (58 percent), event marketing (36 percent), and other general marketing purposes (67 percent).
Those tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance, additional press coverage, and increased sales as direct results of their campaigns. Yet fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts.”
If you are not using Event Social Media at your conferences, Events, Exhibits, YOU ARE MISSING THE BOAT and your COMPETITION IS ON IT.
Social Sweet Spot specializes in Event Social Media. We can lite up your whole event online or train your people to do it for you. Call us now, 858-768-1243