Our Work

From nothing to known - complete branding for a 45,000 sqft warehouse space - strategy, name, logo, website and offline and online marketing directed at the entertainment industry in Atlanta, GA and nationally that generated offers from top ranked gaming and production companies to build out the multimillion dollar studio space.

Our branding strategy took the patented OTC sinus "MyPurMist" device from unknown to celeb status with our innovative online product launch that utilized product influencers getting the brand national recognition so we were able to place the product on Dr Oz and into the hands of vocalist celebrities. MyPurMist now has prominent placement at Costco and Target stores across the country.

We were brought in to rebrand this company to be sold. Our branding, marketing and events transformed this legacy database company into a viable e-business solution resulting in the company being sold for $373 million within 9 months.

Junior Seau's Shop With A Jock Charity Event - We used an innovative event strategy that combined social and offline marketing incorporating live tweeting, spotlight video interviews of top San Diego sports figures with Jane Mitchell (One on One Productions / Channel 4 San Diego) and social marketing which led to national attention and large donations for the NFL star's "pet charity".

At this inaugural event we incorporated PR & marketing that placed an IoT panel on Atlanta Tech Edge and IoT event solutions (social media command center) that branded Atlanta as a IoT leader for a successful sell-out event with raving reviews from national tech giants and top tech leaders.

Jammer Family Foundation (NFL Quentin Jammer) - Jammin' Under The Stars - innovative event solutions and marketing incorporating live tweeting, spotlight video interviews with Jane Mitchell (Channel 4 News) of top San Diego sports figures, and social marketing that led to national attention and large donations.

Our innovative social marketing and event solutions incorporating real-time video interviews and live streams making this first year film festival a profit of $60K with 1500 attendees and famous producers from San Diego, Los Angeles, and surrounding states.

Developed and executed online crisis PR management and online marketing strategy that resulted in a 25% increase in social media engagement, and a 15% increase in outreach leading to 11 new school attendees for an overall financial gain of $330K within 3 months time during a PR crisis (infant murder by school counselor)

Cobb County Kia - Social Displays combined with digital 'IoT' marketing creates entertaining customer engagement and powerful influencer marketing.

Grub Burger Bar - Social Display combined with digital 'IoT' marketing creates entertaining customer engagement and powerful influencer marketing.

Mojo Vapor Encinitas - Social Display with live tweeting and pro digital marketing leading to superior customer engagement, influencer marketing and lead generation.

The Melissa Club - We created a fantastic Bat Mitzvah event that incorporated a large Social Display with eye-catching social media feeds that were used during the party for social interaction and event attendee engagement. The event strategy also included pre-party "congratulation" videos created by all attendees and placed into an online digital memory book for the honoree Bat Mitzvah girl - Melissa.

(now called MeWe.com) - Our powerful twitter marketing led to national attention for this start up which brought in large investors and pushed it's evolution to MeWe.com.

Social and event marketing for TV Journalist and Author Jane Mitchell led to speaking engagements and increased book sales.

Tanya Brown (sister of Nicole Brown Simpson) - promotional book marketing led to speaking engagements, TV appearances and increased sales.

Our successful strategy redefined a common home improvement brand to stand out through innovative "eco-friendly" branding and marketing - logo design, event development, marketing online and offline - generating 5000+ sales leads and an eco-friendly award nomination within 6 months.


Ask Us How any business can use social displays to increase brand awareness, attract influencers, increase and spread consumer engagement to generate big data analytics and leads.

Ask Us How any business can use apps with iBeacons, geofences, and image recognition to enhance events, locations and venues with rich media, messaging, coupons, loyalty cards, membership information, collectibles and much more while grabbing big data for detailed analytics and reporting.

Ask Us How your business can use video projection mapping to drive any product, service, or event into an interactive experience that will burn your brand into the minds of consumers and event attendees. 

Ask Us How your business can use drone or swarm technology (think of fireworks without the fire and with intricate designs) to create an event spectacle that will leave a lasting brand impression on consumers, influencers and event attendees. 

Ask Us How your event can incorporate Augmented / Virtual Reality to pump up the attendee experience while incrementally increasing yearly attendance, brand recognition and brand reputation while also bringing the attention, leads and sales you dream about. 


Testimonials

Walt Carter

  CIO & CMO

Atlanta

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I had the privilege and honor of working with SocialSweetSpot on the 2016 TAG IoT Symposium - they did a great job of connecting us to the local media and was even able to get a few of us on TV’s Atlanta Tech Edge to promote the event - I could write for days about the many other amazing accomplishments she led for us in marketing what became the most successful event of its kind for the largest technology association in the USA. Karen is professional, a skilled practitioner of her craft and she gets things done! I can give no higher endorsement - Hire SocialSweetSpot - they’ll make you look great!

David Tyler

CEO

Atlanta

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Karen is an excellent listener who interprets the challenges in any assignment. She then communicates clearly the steps necessary to reach a successful conclusion. Though she has deep experience, she looks at every marketing opportunity with a fresh perspective. Karen then deftly pulls you in the direction essential to reaching a goal, but rather than telling you what to do, she helps the client recognize how to achieve their objective.

Jane Mitchell

  TV Journalist 

San Diego 

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I call Karen my Social Media Queen -- she LIVES for Twitter, Facebook, Hootsuite and everything else! I value that she understands and stays on top of the fast paced and ever changing social media world. She has the tools and talent to work that market opportunity quickly and efficiently -- far more than I could do. Having her on my team allows One on One to grow and stay current, while I focus on providing content and my areas of expertise used for both social media and other outlets.

Morgan Spenla

  Founder at The Crafter's Box

San Diego 

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We invited Karen to speak to our Women in Business organization as an expert on Twitter. Karen was incredibly knowledgable, an engaging speaker and a great resource - she gave a wonderful presentation on the correct use of this social media tool and I recommend her as a public speaker or digital marketing resource. I would love to have a 'twitterwall' at an upcoming event - what a cool feature! 

 Sara Hill-Mackenzie 

 Urban Wedding Network

San Diego 

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I hired Social Sweet Spot for an event I held at the Del Mar Race Track and they were amazing! They worked diligently and their professionalism made it extremely easy to work with them. I can't wait to use them again.

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Kimberly Rice

 ALM, Marketing The Law Firm Editor

USA

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Social Sweet Spot provided valuable thought leadership in the quickly advancing world of marketing tech. They were a pleasure to work with and very professional. I highly recommend them for any firm/company seeking top notch marketing in any industry.

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Rick Itzkowich

 The Linkedin Guy 

San Diego

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With my business, I had amassed random followers and had zero strategy. Social Sweet Spot gave me a marketing strategy and specific tactics to implement the strategy to engage with my business. They provided tremendous value already by helping me get rid of the clutter in my marketing and by providing great insights as to how to maximize my brand.